WhatsApp Business API

WhatsApp that can do more than send.

Use approved WhatsApp templates for high-value customer messages, then turn conversations into a live, two-way service channel. LogicSMS combines a Meta-powered business account, API access, reporting and custom automation in one managed service.

Try Our WhatsApp Bot Discuss WhatsApp for your business

Approved message templates

Send Meta-approved utility, marketing and authentication templates when a customer is not already in an active conversation.

Send templates through the API

Use API access to trigger approved templates from your system, workflow or customer journey without manual sending.

Live conversations and reporting

Handle the conversation with live chat during the 24-hour customer service window and follow delivery and engagement in real time.

Custom automation

Choose a guided linear flow, a rich menu-based experience, or an integration where your own API decides the next response.

From approved outbound message to useful conversation

1. Set up your business channel

We help you establish the WhatsApp Business service and agree the templates and conversation journey your customers need.

2. Connect the right automation

Start with the right bot style or connect your existing platform and API so responses use your live customer data.

3. Send, respond and improve

Launch approved templates, manage live conversations and use reporting to refine the customer journey.

Plan your WhatsApp service

Designed around Meta templates

Use the right message at the right moment.

Templates are pre-approved message formats used to start or continue outbound communication in line with Meta policy. We help you plan the category, content and API trigger around the customer journey.

Utility

Keep a customer informed.

Order updates, appointment reminders, delivery notices, statements and service notifications that support an existing customer action.

Marketing

Create a reason to return.

Share relevant offers, launches and campaign messages with customers who have given the required consent.

Authentication

Protect the next step.

Send a verification message for sign-in or sensitive actions when WhatsApp is the best channel for that customer journey.

Current rates are quoted on request. WhatsApp charges vary by template category and can move with the USD/ZAR exchange rate, so we confirm the current cost before launch.

Why pay more than SMS?

When the conversation is worth more than the send.

Bulk WhatsApp costs more than SMS because it gives a customer a branded, richer and interactive place to continue the journey—not only a short notification.

Recognisable business channel

Meet customers in a familiar conversation channel with your business identity and an approved message format.

More context in one message

Use richer content and buttons where the template type allows, instead of forcing the whole journey into a 160-character SMS.

Two-way service window

When a customer responds, your team can use live chat in the 24-hour conversation window to resolve the next question.

Better operational visibility

Use live delivery and conversation reporting to see what was sent, delivered and acted on.

Automate at the right level

Start simple. Grow into a connected service.

01

Linear bot

A straight-line conversation for a defined sequence: "What is your name?" followed by "What is your surname?" Each answer moves the customer to the next step without relying on earlier or later message context.

02

Advanced menu bot

A branching tree with menus, custom choices and tailored responses at every point—ideal when customers need to choose their own route through your service.

03

Your API makes the decision

Let the bot call your API to decide the next response and process messages in your own systems, without building the business logic on our platform.

Connect your existing tools

Built for the system you already run.

  • Delivery-report postbacks: send delivery events to your endpoint so your system stays up to date.
  • Custom API integrations: trigger templates and process inbound messages through your own workflow.
  • Third-party integrations: scope a connection to the CRM, helpdesk or platform your operation depends on.
  • Optional AI assistance: connect a bot to a popular LLM for supported use cases. LLM integration and usage are quoted separately.

Make the channel earn its place

Plan the templates, conversation and integration together.

We will help you work out whether Bulk WhatsApp is the right channel, what it will cost now, and how the service should connect to your customer journey.

Discuss Bulk WhatsApp